Introduction
Local business listings are one of the best ways to build citations and improve rankings in the local search results. They're also a good place for your business to stand out from competitors by showing up first on Google Maps or Yelp results pages, which means more customers will find you when they want something done. So what's involved with getting listed in local directories? And how do you know if it's worth it? Here are some things you need to know:
Don't confuse local business listings with citation building.
There's a common misconception that online business directory are the same as citation building. While both can be used to get your company listed on the most prominent directories, there are some important differences between them:
- Citation building is the process of getting your business information listed in one or more of the major search engines (Google, Yahoo!, Bing) so that it will appear at the top of results when people search for your name and/or "search engine optimization" (SEO). Local business listings do not qualify as citation building because they don't show up in Google or any other major search engine.
- Citation building requires you to submit an application through a third party provider such as Yext or Foursquare; local business listings do not require this step because they're self-serve tools that allow users to create their own listings within minutes without having to wait for approval from anyone else besides themselves!
Citations are the foundation for local SEO.
Now that you know what a citation is, let’s dig into how citations can help you rank in the local search results.
Citations are a type of backlink, and they are important for local SEO because they point to your website as an authority on that topic. When someone searches for something like “best dog walking services in Denver, CO” or “local pizza delivery near me”—they are looking for information about those topics (and more!). Citations will appear next to those queries!
Get your business listed on the most prominent directories first.
If you want to get your business listed on the most prominent directories, here’s what you need to know:
- Make sure your address is correct. The first thing that a potential customer will see when they browse through small business directory is the address and phone number of your business. So make sure these are accurate!
- Make sure all other information is accurate as well, like category name and logo. In addition to having an accurate listing on Yelp or other directories, it's important that all other aspects of your listing—namely hours of operation—are up-to-date as well.
Try to get your NAP data listed consistently and accurately on as many directories as possible.
The name, address, and phone number of every business listed in your NAP should be consistent across all of your local listings. This is especially important if you're using a third-party directory service like Google My Business or Yelp.
Also, make sure that your NAP is accurate. If any information on it is wrong, it can cause serious problems for businesses trying to find their way around town!
Make sure you put your location in your title tag and meta description.
- Put your location in the title tag and meta description.
- Why should you do this? Because it helps people who search for your business find you, which is a good thing.
- How do you put it in there? Just add a keyword to the end of each URL (e.g., mybusinessnamehere). If there are multiple URLs, use just one as an example here—the other URLs should match up nicely with what they're supposed to be showing (or else we'll have problems!)
Optimize for mobile to make it easy for people to find you when they're out and about.
You want to make sure your website is online business directory friendly, so that people can easily find you when they're out and about. A responsive design will do this by automatically adapting itself to fit the screen size of whatever device you're using.
If you can't be bothered with coding yourself (or don't know how), there are plenty of third-party apps to help with this process. For example: Responsive Web Design Generator (free) and Responsive Theme Builder ($10).
When someone searches for local businesses in their neighborhood, they want a map showing where each business is located within eyeshot of each other—and ideally within walking distance! If possible, use Google Maps' markers on your website as well as on social media platforms like Facebook or Twitter; these are very easy ways to get more exposure because everyone loves maps!
Consider including a service area map to clarify your service areas (especially if you serve an entire city or state).
When you're deciding where to list your business, consider including a service area map to clarify your service areas (especially if you serve an entire city or state).
You can use an image of the area where your business is located as well as any nearby businesses that serve the same area. This will help potential customers understand how far away they are from getting their favorite food item, or if it's even possible for them to visit their local butcher at all!
Local business listings are one of the best ways to build citations and improve rankings in the local search results
small business directory are a great way to build citations and improve rankings in the local search results. They can also be used as a marketing tool, especially if you have a physical location that you want people to know about.
Local business listings are one of the best ways to build citations because they help increase your visibility on Google Maps, which is what many people use when they search online for businesses in their area. If your business has been around for years but doesn't have any reviews or ratings on Google Maps yet, this is an opportunity for you!
Conclusion
Local business listings are one of the best ways to build citations and improve rankings in the local search results. If you're looking for a way to boost your organic traffic, this is it!
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